Self-made woman 2.0: Bar Refaeli nude for under.me

Submitted by Michael on Mon, 2012-05-07 15:28

 

Bar Refaeli poses nude in video for her underwear collection

Bar Refaeli awesomely demonstrates how to promote her underwear collection. But wait a second, where is the underwear in this scene?

It’s 2012 and major media platforms like YouTube provide the chance for everybody to promote themselves successfully. An extremely sexy example:
Supermodel and actress Bar Refaeli promoting her own fashion label.In her YouTube video she is showcasing a line of men’s underwear which she designed by herself. In a number of tempting and erotic scenes she is wearing different sets of her underwear collection. The pieces, even though they are designed for men, are looking beautifully on her perfect body. However, in some scenes she is leaving away underwear altogether. The result: 300.000 happy YouTube views in just 3 days. How’s that for a start? Viewers are encouraged to buy the underwear directly in her online shop. But first, let’s enjoy her video (and note how she dares to use handheld material with rough contrasts):

I think the spot is a huge success for firing up her sales. Well done!

Certainly it is very brave for a supermodel like Refaeli to showcase herself nude in a YouTube spot for her own men’s underwear label. So for sure she needed a good portion of courage. But I think the real lesson for many of us is what she DOES NOT need in order to kick start her business. She does not need

  • an established fashion label
  • a contract with a store chain
  • a designer
  • a male model
  • a big budget video production
  • airtime (at least not for this YouTube campaign)

Rafaeli can pull it off all on her own. Congrats. Good example for all of us. I think that alone is worth supporting her by buying at http://under.me.